SCALARWP SERVICE
Custom WordPress integrations
Connect WordPress with your CRM, ERP, payment tools, cloud storage, and internal systems so information moves where it’s needed. We build integrations around your business processes, reducing manual data entry and helping your team keep records up to date.
THE SHORT ANSWER
What is a custom WordPress integration?
A custom WordPress integration is purpose-built code that connects WordPress to another system, such as a CRM, ERP, payment platform, or internal tool, using that system’s API or webhooks. Unlike a no-code connector, it handles conditional logic, data transformation, deduplication, retries, and error reporting.
How the work runs
- Technical review
- Written specification
- Build and validate
- Handover
THE PROBLEM
Your tools should work together, just like your team.
A customer submits a form, places an order, or renews a subscription. Your team then has to move that information into the CRM, accounting software, or another business tool before work can continue.
Existing integrations may handle basic transfers but fall short when your process needs specific routing, data formatting, or reliable recovery from failed updates. Manual work fills the gaps, slowing your team down and making mistakes harder to catch.
We build custom integrations that move the right information to the right place and trigger the next step in your workflow.
Does this sound familiar?
- Form submissions reach your CRM without the right tags, assigned owner, or follow-up stage.
- Your team manually enters orders and subscriptions into accounting or ERP software.
- Failed automations go unnoticed until they affect a customer.
- Duplicate customer records make it difficult to know which information is correct.
- Reports require exports from several tools and hours of spreadsheet work.
- Your internal systems need WordPress data that existing integrations cannot provide.
WHAT WE BUILD
What a ScalarWP integration includes
API integrations
Two-way connections to CRMs, ERPs, accounting platforms, shipping and fulfilment tools, support desks, and any service with a documented API. Authentication, rate limiting, pagination, and error handling built in.
Webhook workflows
Inbound and outbound webhooks with verification, queuing, and retry logic, so a slow or offline endpoint does not lose your data.
CRM and email platform sync
FluentCRM, and external platforms, kept in sync on contacts, tags, segments, lifecycle stages, and activity, with the rules that decide which record wins.
Cloud storage routing
Files submitted through your site sent to Google Drive, Dropbox, S3, or similar, named and foldered the way your team files them.
Payment and subscription logic
Renewal handling, plan changes, dunning behaviour, entitlement rules, and the downstream actions each one should trigger.
Reporting pipelines
Scheduled exports and API pushes into your data warehouse, BI tool, or Google Sheets, so the numbers are current without a manual step.
Custom data mapping
Field-level mapping and transformation between systems that model the same thing differently, including the deduplication and matching rules.
Admin dashboards
An in-WordPress view of what synced, what failed, and what needs attention, so the integration is something your team can operate rather than a black box.
Historical data sync
Bring existing customer records, orders, and other data into your connected tools so the integration covers more than new activity. We validate records and check for duplicates before syncing them.
HOW IT WORKS
How the build runs
Technical review
We map the systems, the data, and the workflow that is breaking. If a plugin setting or an existing tool solves it, we tell you that and stop there.
Written specification
What connects to what, which direction the data flows, what happens on failure, what it costs, and how long it takes. You approve before anything is built.
Build and validate
Built with the plugin’s own hooks and APIs, never core edits. Tested against your real data on staging, including the failure cases.
Handover
Code, documentation, and a walkthrough. Full ownership, yours to take anywhere. See our code ownership policy.
WHO THIS IS FOR
Built for businesses that need their tools to work together
- Small business owners who want their team spending less time copying data and more time serving customers.
- Agencies that need a technical partner to build integrations beyond what existing plugins and connectors support.
- E-commerce stores that need orders, customers, and subscriptions synced with accounting, fulfilment, and other business tools.
- SaaS and plugin companies that want WordPress customers to use their platform through a purpose-built integration.
- Operations teams that need information to move reliably between tools so work can continue without manual handoffs.
WHY SCALARWP
Built around your workflow, with the details covered
- We work with your existing tools. We use supported hooks and APIs without changing plugin core files, making integrations easier to maintain.
- We plan for when things go wrong. Retry handling, logs, and alerts are defined in the scope so your team can identify and resolve failed updates.
- You know what you are paying for. A written specification, agreed scope, and clear price set expectations before development begins.
- Your team can manage what we build. Documentation explains how the integration works, what to monitor, and how to handle common issues.
- We recommend what fits. If an existing plugin or automation tool meets your needs, we will help you avoid unnecessary custom development.
FAQ
Common questions
Not seeing your case? Book a technical review and we will tell you honestly what should be custom.
Tell us what is not connecting
Bring the two systems and the data that keeps getting moved by hand. You get a straight technical answer, a recommendation, and a scope if the build is worth doing.
